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The importance of understanding the impact of fast fashion!

Supporting Earth Day, the fast fashion industry has completely revolutionized fashion, but not for the better. Behind every piece of clothing in the store, there is a destructive industry stripping the Earth of its limited resources and placing a devastating toll on the labor force working in garment factories. Tremendous amounts of waste characterize this industry, as we send approximately 40 million tons of textiles to landfills or to be incinerated every year. In total, the fashion industry is responsible for over 8% of total greenhouse gas emissions. Scary Stuff!!

 
WHAT CAN WE DO TO HELP…
 
⭐️ Shop for quality over quantity. Higher quality pieces often last longer. Check the workmanship of your clothing. Shop with durability in mind even if it is somewhat more costly. Investing in well-made clothes will save you money in the long run by not having to keep replacing items.
 
⭐️ Go natural. Buy clothing made with natural fabric fibers instead of synthetic fabrics. Natural alternatives to synthetic fabrics include cotton, linen, bamboo, flax, jute, silk, wool, and alpaca. Avoid polyester, nylon, spandex and acrylic. These materials are made from petroleum, a high-emission fossil fuel.
 
⭐️ Shop sustainable brands. Choose ethical brands that care about the environment, pay their workers fairly, and are transparent across their entire supply chain.
 
⭐️ Buy organic. Buy clothing made with organic fabrics when you can. You’ll play a part in reducing the use of pesticides and herbicides as well as keeping the Earth’s water sources clean.
 
#massybirch #wool #tweed #countryclothing #tweedtailoring #savetheplanet #EarthDay

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