Why We Wear Wool?

Why we wear wool, wool was traditionally the warm, waterproof and camouflage of the outdoors since the 18th century. Over time something that was a necessity became a luxury fashion statement.

As Massy-Birch we believe Tweed has the power to protect our countryside. The outdoor lady and gent today wear tweed as a fashion piece but it’s so much more than that! Tweed is a message of solidarity to a common cause; we wear it to support the lands we use and live upon.

A tweed suit is timeless, striking as well as practical.

Traditions of wearing tweed suiting on sporting days shows support and unity for the farmers lands, produce and a sign of respect. This in turn would raise the pricing for the farmers wool as demand increases, justifying more lands to be protected for the wildlife, the habitat and flora from the developing world.

Today we have an opportunity to lead the world and stand in harmony against one of the world’s biggest polluters. 100% Wool items and tweeds are expertly made throughout the United Kingdom and Ireland. Its iconic, we can make this our statement piece to show the rest of country and the world the understanding links between the countryside and the natural world.

Tweed is traceable, sustainable, practical as well as timeless.